Strategic Marketing

What is a Marketing-Buy?  

A Marketing Buy is the purchase of one or more select media opportunities (media space) - sometimes referred to as a "media buy" - with the intent of using that defined space to solicit a predetermined product or service to a selected target market.

Tip:  Advertising firms will typically assist clients with their marketing-buys since the firms can buy at wholesale whereas the client is generally limited to retail pricing.

HCF is happy to assist its clients with their marketing-buys.


Handy Definitions:  marketing analytics,  marketing budget,  
marketing-buy,  marketing plan



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