What is a Marketing-Buy?
A Marketing Buy is the purchase of one or more select media opportunities (media space) - sometimes referred to as a "media buy" - with the intent of using that defined space to solicit a predetermined product or service to a selected target market.
Tip: Advertising firms will typically assist clients with their marketing-buys since the firms can buy at wholesale whereas the client is generally limited to retail pricing.
HCF is happy to assist its clients with their marketing-buys.
Handy Definitions: marketing analytics, marketing budget,
marketing-buy, marketing plan